March 1998 issues of New Thinking

March 1998 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
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March 1998 New Thinking

The Year 2001 problem
March 30, 1998: The solution to the Year 2001 problem involves changing the clock in the brain. More

Open language
March 23, 1998: Language was designed using an open standards approach. Everyone contributed. It was rare that you could find someone who ‘invented’ a word. Rather, words evolved through daily use and experimentation. More

The cost of relationships
March 16, 1998: The organization that reduces its relationship budgets, reduces its relationships and thus weakens its brand loyalty. Relationship costs are hidden in all sorts of budgets, whether they be marketing, advertising, public relations or transactions. More

First name terms
March 09, 1998: On the Internet we are all on first name terms. It was a thing that attracted me to email and that whole informal Internet culture. There was no standing on ceremony. No pretentiousness. Everything was straight up and to the point. Email cut through. It was precise. Our emails wanted to say something. More

Digital age democracy
March 02, 1998: Democracy is something often talked about but rarely practiced, certainly in its ideal form. Freedom is something most of us strongly believe in, particularly when it relates to ourselves. In practice, we tend to define freedom by how we limit it (and that is not necessarily a bad approach). More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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