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Content Critical
The Web
Content |
February 1998 New Thinking Internet shopping February 23, 1998: “Make no mistake about it: The Internet has arrived as a shopping channel.” So states Stephanie M. Shern in a recently published comprehensive report by Ernst & Young entitled ‘Internet Shopping.’ More 40 days of rain February 16, 1998: It’s been raining. Seems like it’s been raining forever. At first we paid no attention. If anything, it was welcome. The land was dry. The plants were thirsty. We were thirsty. Thirsty for the rain. More Everyone is a publisher myth February 09, 1998: Everyone is a fisherman. Everyone is an athlete. Everyone is a publisher. Everyone is a footballer. Everyone is a poet. Everyone is human (hopefully). Everyone is a writer. Everyone is beautiful (in their own way). More 100 million customer myth February 02, 1998: It is a ridiculous, nonsensical myth to say that having a website means that you have a 100 million market. It is still being perpetrated in far too many places. Long ago, it should have got knocked on the head with a fairly large, round metal instrument. More
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New Thinking Newsletter Subscribe to this free weekly newsletter covering the role and function of content on the Web. More info | Privacy policy Read the current issue Content management seminar feedback "Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination." Bob Johnson, American Marketing Association “Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.” Malcolm Davison The British Association of Communicators in Business "Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates." Toon Lowette European Association of Directory Publishers Find out more about Gerry McGovern's seminars |
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