January 1997 issues of New Thinking

January 1997 New Thinking

Website content management

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1996

Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

January 1997 New Thinking

You win, I win
January 27, 1997: The Industrial Age had rules like: ‘You win, I lose;’ ‘I win, you lose.’ The digital age is an age of expansion and expansive thinking. For a period at least, you winning big can help me win big or bigger. More

The long term
January 20, 1997: The long-term isn’t what it used to be. This Internet landscape is not stable. Not for technology, not for people. Everything is shifting, nothing is secure. But then the Internet is just the sharpest edge of a world that is daily cutting away at the future. More

Coming of age
January 13, 1997: Internet growth might well be in for a major slowdown over the next couple of years. Isn’t the number of computers in households a natural block to Internet penetration? Okay, you have web-TV on the way. But you still need to buy the box and the keyboard. Talking of keyboards, isn’t the number of people who can type a natural block to Internet penetration? For a lot of people a keyboard is like a foreign language. More

Political correctness
January 06, 1997: Language can be a lot of things and sometimes it can be a weapon. Have you heard the one about the Paddy who did really stupid things because he was a Thick Paddy? I’ve heard it, and when I didn’t laugh, I was sometimes told I was no sport, and sometimes told that I was being politically correct. More

Next Month: February
Previous Month: December 1996

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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