December 1996 issues of New Thinking

December 1996 New Thinking

Website content management

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1996

Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

December 1996 New Thinking

Multi-cultural Internet
December 30, 1996: A reader brought up an interesting point with regard to my Nollaig Shona Diobh (Nullig Hunna De-oov) Christmas greeting. He quite rightly pointed out that not all of my readers celebrate Christmas, and that communication on the Internet should take into account the fact that you are dealing with a global and multi-faceted audience. More

Nollaig shona
December 23, 1996: This is a strange new world. Every week, over 2,000 people in over 40 countries get this email. It could never have happened in any other medium. More

Local Ireland
December 16, 1996: The best way to thrive on the Internet is to imitate it. The Internet evolved from the understanding that everywhere is the centre of somewhere, that a message can travel many routes to reach the one destination. It further evolved as a result of the centers of everywhere contributing knowledge and energy to both its growing fabric and to participating in exploring new uses for that fabric. More

New thinking, old thinking
December 09, 1996: Nothing can go forward without reaching back. William Carleton was a master of hypertext. He had the way with words, with stories, with how the mind travels many paths to reach what needs reaching. He would not have considered himself as a hypertext master, because spinning his words as he did in the early-to-mid Nineteenth Century, terms such as hypertext did not exist. More

If you've got it, flaunt it
December 02, 1996: Company A has ten times the turnover and makes ten times the profit of Company B. Both have websites. Company A doesn’t believe that the Internet is important and its website reflects this view. It has the corporate logo, some brief information on the company and its major product ranges. It has a What’s New section, but the last entry there is three months old. More

Next Month: January 1997
Previous Month: November

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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