Picture of Gerry McGovern


September 02, 1996 New Thinking:
Apples and pears

Website content management
  Home  I  About  I  Services  I  Clients  I  Contact
Blank Blank Blank Blank Blank


 
New Thinking Home

  Subject Classification
  Reader Feedback
  Subscribing
  Unsubscribing
  2006
  2005
  2004
  2003
  2002
  2001
  2000
  1999
  1998
  1997
  1996



Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
September 02, 1996

Apples and pears


By Gerry McGovern


Q: Which is the odd one out: apple, pear, apricot?
A: Pear. It’s not a computer.


The computer is a liquid thing that spreads and spreads, soaking into our business, life and culture. Language is a tool by which an emerging culture helps itself grow and define its separate identity. By which a culture protects its knowledge and secrets from those on the outside. By which a culture describes it own unique world.

Computer language is based on English, yes. But, like English -- and most other European languages, which were built on Latin -- it draws words from the English language to bring them into a new context.

Abort, artificial intelligence, backbone, bit, bleed, body, brain-damaged, bug, cell, child, clone, drive, dumb, generation, hacking, intelligent agent, learning, life cycle, memory, mouse, native language, neural network, noise, seed, sense, slug, tail, tree, turtle, virus, widow, worm.

It is interesting how computer language has grown by adapting words, but I think what is also interesting is many of the words it has borrowed. Words like ‘intelligence,’ ‘cell,’ ‘dumb,’ ‘memory,’ ‘virus;’ words which describe computer existence as if it were a life form.

Whether the choice of such words reflects an implicit acceptance that computers are an evolving life form is for another debate, but what is certainly evident is that computer language has a healthy appetite for words to describe its evolution and expansion.

With the Internet, computer language, and those who speak it, have found a house and sort of home. Now, the makers and the speakers can mix freely and settle down in cyberspace with their compatriots.

Did it ever strike you that in small but growing areas, a 13-year-old in Dublin might have more in common with a 13-year-old in New York, Tokyo, Munich, Sydney, than they have in common with their parents? Have you ever overheard your childrens’ conversations and wondered just what the hell they were talking about?

Historically, physical geography defined cultural formation and evolution. Rivers, mountains, seas and lakes, housed populations, which over time evolved into tribes, nations and cultures.

Physical geography will not be such a defining force in the digital age.

The questions become:
  • Whether cyberspace will encourage the evolution of a very diffused, uni-cultural human population?
  • Whether cultures have solidified to such a degree that they will continue in their present form even as their house of physical geography begins to dissolve?
  • Whether the present cultural/tribal landscape will begin to diffuse without its geography house, but that the tribal instinct will remain, and we will see the emergence of new tribes and cultures, living in virtual houses?

I feel that present culture will diffuse but not disintegrate. That people will belong to many tribes, share many allegiances. I think that the generation gap will widen, and that parents will have to learn hard to remain relevant to their children.

Apples and trees, bugs and viruses are changing words in a changing world. They have reshaped themselves with new meaning for a new age. We too need to learn to live like a chameleon, learn something of a new language every day.

Our words are changing and so must we.


Gerry McGovern

 

Content management banner ad


Next issue: Microscope and Kennedy
Previous issue: Nomads, squatters and settlers
New Thinking homepage


 

 

Line
New Thinking Newsletter
Subscribe to this free weekly newsletter covering the role and function of content on the Web.
More info | Privacy policy
Read the current issue



Subscribing and Unsubscribing

Subscribe to and RSS Feed


If you need to change your address, please unsubscribe your old address, and then subscribe with your new address. Thank you.

Email Address:


Check this box if you wish to Opt-out




Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association


“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business


"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars

 

 

Our words are changing and so must we.

 

 

 

 

     

Line

Home - About - Solutions - Clients - Contact - Search

Tel: +353 87 238 6136
Email: info@gerrymcgovern.com

Privacy Policy

Copyright © Gerry McGovern. All rights reserved.