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Subject Classification Reader Feedback Subscribing Unsubscribing 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996
Content Critical
The Web
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September 02, 1996 Apples and pears By Gerry McGovern Q: Which is the odd one out: apple, pear, apricot? A: Pear. It’s not a computer. The computer is a liquid thing that spreads and spreads, soaking into our business, life and culture. Language is a tool by which an emerging culture helps itself grow and define its separate identity. By which a culture protects its knowledge and secrets from those on the outside. By which a culture describes it own unique world. Computer language is based on English, yes. But, like English -- and most other European languages, which were built on Latin -- it draws words from the English language to bring them into a new context. Abort, artificial intelligence, backbone, bit, bleed, body, brain-damaged, bug, cell, child, clone, drive, dumb, generation, hacking, intelligent agent, learning, life cycle, memory, mouse, native language, neural network, noise, seed, sense, slug, tail, tree, turtle, virus, widow, worm. It is interesting how computer language has grown by adapting words, but I think what is also interesting is many of the words it has borrowed. Words like ‘intelligence,’ ‘cell,’ ‘dumb,’ ‘memory,’ ‘virus;’ words which describe computer existence as if it were a life form. Whether the choice of such words reflects an implicit acceptance that computers are an evolving life form is for another debate, but what is certainly evident is that computer language has a healthy appetite for words to describe its evolution and expansion. With the Internet, computer language, and those who speak it, have found a house and sort of home. Now, the makers and the speakers can mix freely and settle down in cyberspace with their compatriots. Did it ever strike you that in small but growing areas, a 13-year-old in Dublin might have more in common with a 13-year-old in New York, Tokyo, Munich, Sydney, than they have in common with their parents? Have you ever overheard your childrens’ conversations and wondered just what the hell they were talking about? Historically, physical geography defined cultural formation and evolution. Rivers, mountains, seas and lakes, housed populations, which over time evolved into tribes, nations and cultures. Physical geography will not be such a defining force in the digital age. The questions become:
I feel that present culture will diffuse but not disintegrate. That people will belong
to many tribes, share many allegiances. I think that the generation gap will widen,
and that parents will have to learn hard to remain relevant to their children.
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New Thinking Newsletter Subscribe to this free weekly newsletter covering the role and function of content on the Web. More info | Privacy policy Read the current issue Content management seminar feedback "Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination." Bob Johnson, American Marketing Association “Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.” Malcolm Davison The British Association of Communicators in Business "Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates." Toon Lowette European Association of Directory Publishers Find out more about Gerry McGovern's seminars
Our words are changing and so must we.
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