New Thinking: Web content management opinion piece: Gerry McGovern

Exploring best practice in customer-centric web content management since 1996

New Thinking is a weekly email newsletter which focuses on web content management, information architecture and writing for the Web. It has been published since 1996 and has over 13,000 subscribers. More

Intranets are not information dumps
May 12, 2008: The first step in creating a genuinely useful intranet is to ban the intranet team from using the word "information". More

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Reader Feedback

"I really enjoy your newsletter. It helps to keep my web direction on track and resist all the diversions that get in the way from the previous Tuesday. I agree that you cannot separate web content from customers - I have a constant conversation with colleagues explaining that just because an action involves technology - it does not mean it is best done by a technician.

"The perception that IT knows it all , means months spent changing it. I ask colleagues - would they ask the plumber who is fitting the kitchen where should they keep the cutlery? Or would they leave the joiner to fit the kitchen by himself without ever asking you, the customer?

"It is very refreshing to get that customer focus reminder every week- long may it continue!"
Cathy Gormal, Information E-learning and web support co-ordinator, Renfrewshire Libraries, UK

"While I have been to a number of your seminars over the past two years and read numerous publications you have written, the New Thinking subscription is probably the most valuable information you give. It is the follow-up to your teachings and always timely.

"Understanding web publishing requires re-iteration without inducing boredom. New Thinking is consistently re-enforcing and always "hits the nail on the head"."
Dean Cobussen, Director, Cobussen & Cobussen Ltd, New Zealand

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	Exploring best practice in customer-centric web content management since 1996 New Thinking is a weekly email newsletter which focuses on web content management, information architecture and writing for the Web. It has been published since 1996 and has over 13,000 subscribers. More Intranets are not information dumps May 12, 2008: The first step in creating a genuinely useful intranet is to ban the intranet team from using the word "information". More Subscribing and Unsubscribing Subscribe to an RSS feed If you need to change your address, please unsubscribe your old address, and then subscribe with your new address. Thank you. Email Address: Subscribe Unsubscribe	Reader Feedback "I really enjoy your newsletter. It helps to keep my web direction on track and resist all the diversions that get in the way from the previous Tuesday. I agree that you cannot separate web content from customers - I have a constant conversation with colleagues explaining that just because an action involves technology - it does not mean it is best done by a technician. "The perception that IT knows it all , means months spent changing it. I ask colleagues - would they ask the plumber who is fitting the kitchen where should they keep the cutlery? Or would they leave the joiner to fit the kitchen by himself without ever asking you, the customer? "It is very refreshing to get that customer focus reminder every week- long may it continue!" Cathy Gormal, Information E-learning and web support co-ordinator, Renfrewshire Libraries, UK "While I have been to a number of your seminars over the past two years and read numerous publications you have written, the New Thinking subscription is probably the most valuable information you give. It is the follow-up to your teachings and always timely. "Understanding web publishing requires re-iteration without inducing boredom. New Thinking is consistently re-enforcing and always "hits the nail on the head"." Dean Cobussen, Director, Cobussen & Cobussen Ltd, New Zealand

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