Employees are reaching a breaking point. They are exhausted and overwhelmed, alienated and disengaged. They are cynical and distrustful.
The best way to measure complexity is to measure use. Given a choice, the harder something is to use the less people will use it.
If you’re ripping your customers off, you can’t expect to design an experience to engage them.
This is the age of fast, give-it-to-me-now, you-better-make-it-simple convenience. But how do we convince senior management of this new reality?
A 2015 CA Technologies survey, published in March 2015, states that “When it comes to applications, consumers care about three major characteristics:
Greater complexity demands more collaboration equals more value
Technology is what drives the digital workplace and yet for many business executives, the IT department is being seen as less and less relevant.
What the text of a particular link means to someone will be influenced by the task they are trying to complete.
The very purpose of classification, navigation and search is to deal with customers’ frequently asked questions (FAQs).
Norwegian design agency, Netlife Research, has been pioneering pair writing. On February 11, Bjørn Bergslien and Audun Rundberg will give a webinar sharing techniques for best practice that they’ve discovered. Here, Bjorn gives some insights into their approach.
According to Bjørn, some of the key benefits of pair writing are that:
There is an accepted wisdom that content creation must be a solitary activity if you want quality and creativity. But this is a consequence of the content tools (pens, typewriters) that have been available. As collaborative, network-oriented content tools emerge, we will see a lot more collaboratively created content.
Empathy is an essential skill for those who design and manage websites and apps. It’s hard to have empathy for a user.
So much advertising and marketing is based on false promises and exaggeration. This sort of corporate propaganda is facing an increasing backlash.
Imagine it’s the early Twentieth Century and electricity is all the rage. Companies are hiring Chief Electricity Officers and the hottest topic for boards is how to develop an effective Electricity Transformation Strategy.
Navigation based on formats, tools or systems is a sure sign that an organization is not customer focused.