Gerry McGovern // New Thinking

Exploring the Web-driven customer-centric revolution since 1996

Written by Gerry McGovern, New Thinking focuses on how the Web gives more power to customers, and that the essence of this power is the ability to find, create and share content. It has been published weekly since 1996.

If the customer really was king

February 7, 2016 -- Gerry McGovern

If the customer really was king then power would reside with those who are closest to the customer.

The old model of organization and societal structures is being challenged as never before. Leaders need followers and increasingly the followers are becoming less loyal, more skeptical, less willing to follow.

The benefits of a single task-driven classification / navigation

December 20, 2015 -- Gerry McGovern

A single / unified navigation is generally the best option for a website or app.
The answer to complexity is simplicity and the number one principle of simplicity is the removal off all things that are not absolutely necessary. The natural impulse is to add and to complicate. Over time, most websites and apps grow, often in unnecessary ways.

Joined up Web requires joined up organization

October 18, 2015 -- Gerry McGovern

We must find a way to create a much more collaborative organization so as to better serve our customers.
The information management and the ecommerce analytics team are in the same building. Actually, they’re on the same floor. In fact, their cubicles are beside each other. But they don’t collaborate or share what they know with each other in any way.


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