McGovern Scorecard
If you want to reduce design and management costs for your website, while at the same time increasing customer satisfaction, and enhancing value creation, The McGovern Scorecard is for you.Developed over a 10-year period it is a systematic way of measuring whether a website is achieving best practice in publishing processes and information architecture. It is focused on helping you maximize the value that your website is delivering. The benefits are twofold:
- You get a better quality website at a lower cost by adhering to the publishing processes outlined in the Scorecard. Only the killer content gets published, and the filler content is deleted. This nearly always leads to a smaller, leaner website, with staff focusing on quality, not quantity.
- A standard information architecture (metadata, navigation, search, layout) will make it much easier for people to quickly find what they want on your website. There is one word that describes everyone on the Web: impatient. The Scorecard delivers to you a simple, robust architecture that saves you customers time, and will save you money by being faster to implement and easier to manage.
Who is the McGovern Scorecard for?
You will find the McGovern Scorecard very beneficial if you have:- A large website
- Multiple websites that require coordination and integration
- A significant number of authors, contributors and editors who require common guidelines
How is the McGovern Scorecard organized?
The McGovern Scorecard is broken down into the following six sections:- Publishing processes: This examines how you identify your reader (user); identify content for that reader; create, edit and publish content; build your publishing team; and define your publishing measurables.
- Web writing: Examines how you achieve best practice in writing content that works effectively on the Web.
- Metadata: Examines how you design your classification (taxonomy), and how you design the rest of the metadata for your content.
- Navigation: Examines how you design your navigation so that it is as intuitive and easy-to-use as possible.
- Search: Examines how you design your basic and advanced search functions, and how you present your search results.
- Webpage layout: Examines how you achieve best practice in laying out your content so that it is attractive and readable.
How does the McGovern Scorecard work?
The McGovern Scorecard has the following structure:- Each question is given a weight between 1 and 100. The higher the weight the more important the question.
- A question can achieve a score from 0 to 5. The higher the score the more the compliance with the question.
- The Total Optimal Score for a particular question is 5 multiplied by the weight for that question.
- The Total Actual Score for a particular question is found by multiplying the score given to the question by the weight for that question.
- At the end of each section of the Scorecard, a grand total optimal and actual score is calculated. The grand total actual score is divided by the grand total optimal score to achieve a percentage.
- When the five sections of the Scorecard are completed, an overall percentage is calculated.
- View graphic illustrating how the McGovern Scorecard works
What do you get?
The McGovern Scorecard will deliver to you:- A Scorecard that gives a score for each one of your content management processes and design elements.
- An overall percentage score that becomes a benchmark that you can measure future development against.
- A detailed report that isolates key strengths and weaknesses of your website. It also identifies critical issues that need immediate attention.
- A management presentation that gives an overview of the findings of the report.
What clients say
"We employed Gerry McGovern to review our current site (and importantly our support and marketing processes) and to recommend on web and organizational issues. The McGovern Scorecard was a critical component to assessing our customer positioning and defining our work priorities for the next 18 months.”Maurice Coleman, Head of Commercial Strategy, Aer Lingus
"In our business, online communication strategy is going through a revolutionary paradigm shift. The McGovern Scorecard enabled us to define, understand and focus on the needs of our customers - content quality, content credibility, and content value."
Dr. J. David Galipeau, Head, Global Internet Strategy and Content Management, Novartis
"The McGovern Scorecard is a useful benchmark which we can use to measure the implementation of 'best practice' in our intranet."
Graham Wallace, senior manager, Lloyds TSB
"The McGovern Scorecard was a tremendous help in our efforts to optimize content, navigation and classification in a clear commercial context."
Stewart Stephens, Managing Director, Gulliver (GoIreland.com)
What are the costs and timings?
The cost of the McGovern Scorecard starts at €20,000, plus expenses (travel and accommodation). It will take 4-6 weeks to complete. Scaled down versions and versions that focus on a specific area are also available.Download free sample excerpt of the McGovern Scorecard
Download now an overview of the McGovern Scorecard, as well as sample excerpts from each of the sections from Scorecard (Adobe Acrobat PDF file).Overview of the McGovern Scorecard (PDF 73 KB)
Sample questions from the McGovern Scorecard (PDF 73 KB)
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