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The Web Content Style Guide excerpt:
Writing for the Web: Part 9
Editing yourself
Learning to write polished, concise prose is a difficult, sometimes maddening process.
Learning how to do it routinely, under deadline pressure, is exceedingly difficult.
The authors of this book have been at it, professionally, for a collective 40 years,
and are still learning.
There are, however, some simple techniques—tricks, you could say—that can help any
aspiring writer become more effective. One of these tricks is more about mindset than
mechanics: Force yourself to switch roles, think like an editor, and critique your own
writing. This can bring new discipline to the writing process.
For many writers, getting the first rough draft of a memo, report, or article onto the
screen is the most laborious and painful part of the writing process: organizing your
ideas, wresting them from your mind into words and phrases, sentences and paragraphs,
confronting the fact that what you have to say rarely seems as good on the screen as
it did in your thoughts—none of it is easy. This is probably what Samuel Johnson was
thinking when he noted that: "No man but a blockhead ever wrote ... except for money."
No wonder then that most writers—and nearly all beginners—are only too willing to wash
their hands of their first draft as soon as they’ve finally got it all down. But what
the best professional writers learn is that they can improve their writing
significantly if they can switch roles at this point, take a break, and then return to
their writing, but this time looking at it from the point of view of an editor. Again,
your word processor’s “word count” function is an invaluable tool: Count the number of
words you’ve written, and set an objective for cutting them back. Many experienced
writers routinely cut their own first drafts by anywhere form 25 percent to 50
percent.
The editor’s motivations are very different from a writer’s. The editor must be an
advocate for the reader, not for the writer. Uppermost in the editor’s mind is the
question of how easily the reader will be able to grasp what the writer is trying to
say. The editor isn’t concerned—at least not primarily—with how difficult it was for
the writer to write the article, how proud the writer is of a particular word or
phrase, how hard the writer worked to shoehorn a particular fact or anecdote or detail
into the article.
The editor must question every word and every sentence, asking
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Is this clear?
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Is there a simpler way to say this?
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Is there a shorter way to say this?
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Is this necessary?
The editor must be willing to rephrase anything that’s ambiguous, to simplify anything
that’s unnecessarily complex, and to cut whatever isn’t essential—to cut entire
sentences or paragraphs, if needs be.
The first trick in editing yourself is to leave enough time. If you’re writing a
500-word article and it’s due Friday morning, make sure you finish it Thursday
morning, so that you can set it aside for a few hours, go have lunch, and then return
to it, prepared to devote another couple of hours to it.
The second and harder trick is to put yourself into the mindset of an editor. One way
to do this is to make a game of it. Pretend that someone else has written the piece,
and that it’s your job to expose its weaknesses. Talk to yourself about the writer:
say, "Okay, what is he trying to do here?" Better yet, say things like, "What was she
thinking here?" and "Do we really need this last paragraph?" The object is to detach
yourself from the ego that the writer—you—has invested in the article.
Some writers find that a good way to critique their own work is to print it out at
this point, and make corrections, changes, and queries on the written draft in pen or
pencil. Switching media somehow seems to aid the process of viewing a piece of writing
objectively. Then take the marked-up copy and go back and rewrite what you have on the
screen.
Try it, and as an experiment, keep a copy of both your first draft and your final
self-edited draft. After a week or two, go back and compare the two. Chances are, this
exercise will make a believer of you.
Next: A final thought
Previous: Getting ready to write
Part 1 - Part 2
- Part 3 - Part 4
- Part 5
Part 6 - Part 7 -
Part 8 - Part 9 - Part 10
The Web Content Style Guide
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Reviews for
The Web Content Style Guide
I
will certainly be recommending this book to others
By Malcolm Davison, CEO, Writing For The Web
"This comprehensive and authoritative overview of content management starts with
useful guidelines to writing and designing web material. If only most webmasters would heed the sound advice given here, then web surfing would be a much happier experience
for us all!
Web-Publishing With Ease
By Colin Ong, CEO, MR=MC Consulting, Singapore
"This book is an essential guide in helping people plan an
effective web-publishing presence through a simple A-Z format. The reader can use this
book as a good source of reference. On a personal note, the book has encouraged me to
rethink my portals' attractiveness to my target audience.
It's worth your time and money
By Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
"The first chapter alone is worth the price of the book. Great ideas on writing
for either traditional or web viewers. Easy to read and insightful."
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The first trick in editing yourself is to leave enough time. |