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The Web Content Style Guide excerpt:
Writing for the Web: Part 9


Editing yourself
Learning to write polished, concise prose is a difficult, sometimes maddening process. Learning how to do it routinely, under deadline pressure, is exceedingly difficult. The authors of this book have been at it, professionally, for a collective 40 years, and are still learning.

There are, however, some simple techniques—tricks, you could say—that can help any aspiring writer become more effective. One of these tricks is more about mindset than mechanics: Force yourself to switch roles, think like an editor, and critique your own writing. This can bring new discipline to the writing process.

For many writers, getting the first rough draft of a memo, report, or article onto the screen is the most laborious and painful part of the writing process: organizing your ideas, wresting them from your mind into words and phrases, sentences and paragraphs, confronting the fact that what you have to say rarely seems as good on the screen as it did in your thoughts—none of it is easy. This is probably what Samuel Johnson was thinking when he noted that: "No man but a blockhead ever wrote ... except for money."

No wonder then that most writers—and nearly all beginners—are only too willing to wash their hands of their first draft as soon as they’ve finally got it all down. But what the best professional writers learn is that they can improve their writing significantly if they can switch roles at this point, take a break, and then return to their writing, but this time looking at it from the point of view of an editor. Again, your word processor’s “word count” function is an invaluable tool: Count the number of words you’ve written, and set an objective for cutting them back. Many experienced writers routinely cut their own first drafts by anywhere form 25 percent to 50 percent.

The editor’s motivations are very different from a writer’s. The editor must be an advocate for the reader, not for the writer. Uppermost in the editor’s mind is the question of how easily the reader will be able to grasp what the writer is trying to say. The editor isn’t concerned—at least not primarily—with how difficult it was for the writer to write the article, how proud the writer is of a particular word or phrase, how hard the writer worked to shoehorn a particular fact or anecdote or detail into the article.

The editor must question every word and every sentence, asking

  • Is this clear?
  • Is there a simpler way to say this?
  • Is there a shorter way to say this?
  • Is this necessary?

The editor must be willing to rephrase anything that’s ambiguous, to simplify anything that’s unnecessarily complex, and to cut whatever isn’t essential—to cut entire sentences or paragraphs, if needs be.

The first trick in editing yourself is to leave enough time. If you’re writing a 500-word article and it’s due Friday morning, make sure you finish it Thursday morning, so that you can set it aside for a few hours, go have lunch, and then return to it, prepared to devote another couple of hours to it.

The second and harder trick is to put yourself into the mindset of an editor. One way to do this is to make a game of it. Pretend that someone else has written the piece, and that it’s your job to expose its weaknesses. Talk to yourself about the writer: say, "Okay, what is he trying to do here?" Better yet, say things like, "What was she thinking here?" and "Do we really need this last paragraph?" The object is to detach yourself from the ego that the writer—you—has invested in the article.

Some writers find that a good way to critique their own work is to print it out at this point, and make corrections, changes, and queries on the written draft in pen or pencil. Switching media somehow seems to aid the process of viewing a piece of writing objectively. Then take the marked-up copy and go back and rewrite what you have on the screen.

Try it, and as an experiment, keep a copy of both your first draft and your final self-edited draft. After a week or two, go back and compare the two. Chances are, this exercise will make a believer of you.


Next: A final thought
Previous: Getting ready to write

 

Part 1 - Part 2 - Part 3 - Part 4 - Part 5
Part 6 - Part 7 - Part 8 - Part 9 - Part 10


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Writing for the Web (PDF 219 KB)

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Reviews for The Web Content Style Guide

I will certainly be recommending this book to others
By Malcolm Davison, CEO, Writing For The Web
"This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters would heed the sound advice given here, then web surfing would be a much happier experience for us all!

Web-Publishing With Ease
By Colin Ong, CEO, MR=MC Consulting, Singapore
"This book is an essential guide in helping people plan an effective web-publishing presence through a simple A-Z format. The reader can use this book as a good source of reference. On a personal note, the book has encouraged me to rethink my portals' attractiveness to my target audience.

It's worth your time and money
By Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
"The first chapter alone is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful."

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The first trick in editing yourself is to leave enough time.

 

 

 

 

 

 

 

 

 

 

     

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