Prestigious client list
Since 1994, Gerry McGovern partners have worked in 35 countries for some of the world's most prestigious organizations. Clients include Tetra Pak, HSBC, Thrivent, Microsoft, Vanguard, US Department of Health and Human Services.We don't seek to do a good job for our clients; we seek to do an exceptional one.
Client feedback
"Gerry McGovern’s task management approach has helped Microsoft Server & Tools websites deliver more value to our customers. By focusing on the tasks and the journeys of our customers we can now more quickly identify what works and what doesn’t. "The task management approach has particularly helped us to quickly identify and remove out-of-date and irrelevant content. Overall, Gerry’s approach of continuous improvement of the top tasks rather than a ‘launch and leave’ mentality is proving to be a solid strategic roadmap for us.
"Gerry’s training webinars proved to be particularly effective. Their flexibility allowed people to join from wherever it suited them. His clear instruction and humorous and spirited delivery kept people engaged, and left them with practical things they could do to improve their websites."
Amy Strande, Group Product Manager, Microsoft
"Gerry McGovern has been influential in building a customer-centric culture
at Microsoft. He's helping Microsoft web publishers focus on the customer
and deliver solid results on our websites."Suzanne Sowinska
Director of Content Publishing Excellence, Microsoft Corporation
"Gerry McGovern has been our most valuable change agent as we work to
refocus the Department of Health and Human Services Web sites. When
Gerry presents, people get it. There is a corporate "Ah ha moment" that
survives beyond the moment and establishes an environment where the
customer is prime and task-completion is the driver. Small wonder we
keep inviting him back, time and again, as we work to change our
culture."Richard Stapleton
Deputy Director Web Content Division
United States Department of Health and Human Services
"The Customer Carewords approach has changed the way we think about our website. McGovern techniques have helped us to continually improve our customer focus. The results are already impressive." Raphael Nolens, e-Marketing Manager, Pioneer Europe
Read the Pioneer case study
"Our work with Gerry McGovern is driving a real change in the way the agency views its online presence. The Strategy they provided has put us on track for having a really customer-centred website."Simon Ashley, Internet Manager, Corporate Affairs Directorate, Environment Agency
Read the UK Environment Agency case study
"The whole Customer Carewords process was extremely useful for us. It has helped us to focus more on the things our members care about and are interested in. Having some hard statistics in relation to what our members did and didn't want to do on our website helps cuts through the assumptions and opinions that may be around. We've made decisions based on these figures."Bill Taggart, Director of Web and Member Communications, American Academy of Ophthalmology
Read the American Academy of Ophthalmology case study
"Gerry McGovern trained us in a methodology and approach that helps us make the best use of the real estate of our website. This has helped us create content that draws people in and makes them want to read further. It is a more rigorous, statistical and customer-driven way of determining the keywords and specific phrases that we should be using."Leigh Adam, Executive Director, Marketing and Communications, UNC Kenan Flagler
Read the UNC Kenan Flagler case study
“I think the figures speak for themselves. (142 percent increase in sales.) We have carried out almost no promotion, but have rather focused almost entirely on Gerry McGovern’s advice. We can safely attribute these significant improvements in our key metrics and the sales growth to the McGovern approach to web content publication.”Ricard Giner, Manager for the Study Group Internet Business Department.
Read how Study Group achieved its 142 percent increase in sales
“At Directgov, we very much believe in putting the citizen first, and that means helping people complete tasks on our website as quickly and as easily as possible. We used the McGovern Method to help us refine and clarify the presentation of our citizen-centric web strategy, and to communicate our approach to our key stakeholders."We have been very pleased with results. Directgov visitors continue to grow in number and market share increases, typically placing Directgov in the top five of all government sites. We found Gerry McGovern’s approach of great value in shaping our strategy and defining our way ahead.”
Peter Stevens, Strategy and Product Director, Directgov.gov.uk
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