Customer focus, deep expertise
At Gerry McGovern, we develop content management solutions that help you maximize the value from your website. Our particular focus is words. Our unique Customer Carewords solution is about helping you find out the most important words of your customers. We believe that words are your 'hidden asset' because most organizations still don't recognize their true potential. For over 12 years, we have focused on understanding how best to get value from web content (words). There is simply nobody who knows this area better than we do.Our clients include: UK Directgov, Microsoft, Schlumberger, UCSD, UCLA, Lloyds TSB, AP Moller, Novartis, HP, U.S. State Department, UK Environment Agency, U.S. Environmental Protection Agency, Aer Lingus, HSBC, Cathay Pacific, Australian Computer Society, New Zealand Institute of Management, University of Leeds.
As a result of extensive experience and research, we have developed the Customer Carewords solution. Here are the benefits of Customer Carewords:
- Make more sales, deliver better services, and build a stronger brand, by identifying and using the words your customers love. You can immediately improve your website with killer web content, without having to spend anything on expensive redesigns.
- Avoid annoying your customer and slim down your website by identifying and removing the words your customers hate.
- Speak for the customer and be able to defend your decisions with solid statistics that reflect an accurate and true picture of what your customers want.
- Move beyond search engine optimization and convert far more customers by having the exact content that your customers want.
Find out more about Customer Carewords
Gerry McGovern
Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Gerry has spoken about web content in 35 countries. He has written four books, with his latest one called Killer Web Content. MoreDr Barry Hagan
Barry has extensive senior management experience in marketing, business process, business development, management consulting, and the strategic application of ebusiness. Barry applies Gerry McGovern’s methodology to focus on pragmatic strategies and policies for the effective use of websites and intranets and the publishing of content. MoreBrian Lamb
Brian has been involved in developing web content management strategies since 1999. He has a degree in social sciences from the University of the West of England, and a Masters Degree in Information Management from the Queens University, Belfast. MoreFredrik Wackå
Based in Malmö, Sweden, Fredrik Wackå is a senior web content consultant that has spent almost 10 years working in the Web and intranet strategy area. He has experience with a wide range of organizations, from government to multi-national as well as commercial. He is a highly respected speaker, with his particular specialty being blogging for professional purposes. MoreNick Harrison
Based in Washington D.C., Nick draws on years of experience as a journalist, diplomat and magazine publisher in guiding the content development of websites. He believes in website presentations that have immediate clarity of purpose, and promotes a business-case approach backed by specialized staffing and consistent monitoring for effectiveness. More
