Fredrik Wackå
Based in Malmö, Sweden, Fredrik Wackå is a senior web content consultant with more than a decade's experience in the Web and intranet strategy area. He has been an advisor to a wide range of organizations, from government to multinationals. He is a highly respected speaker.Starting his professional life as a news reporter in radio and television, Fredrik knows about the power of words. The right words. No technological development will ever deliver maximum value if the message isn't presented properly, or if the interaction isn't supported in the best possible way. From this basis, Fredrik is engaged in projects involving publishing models, writing and editing, web functionality, information structure, search engine optimization, etc.
With much of today's most valuable content being user-generated, especially on intranets, social media is also an essential part of what Fredrik does. Fredrik has in a number of social media projects helped organizations understand and find value in reader participation.
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