Bob Johnson
Bob is president of Bob Johnson Consulting, LLC. Working exclusively with colleges and universities, his specialties include creating web content that engages visitors, competitive website reviews, and interactive communication strategies for advancement and enrollment.Bob's email newsletter, "Your Higher Education Marketing Newsletter," is sent monthly to 3,800 subscribers at more than 947 colleges and universities in the United States and other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom.
A popular speaker on Internet marketing at professional meetings, his topics include strategies to integrate print and web communications, writing on the web, and building websites for brand engagement. He frequently is awarded the distinction of "Faculty Star" for his subject knowledge and presentation skills by the Council for the Advancement and Support of Education (CASE).
Bob is the author of "Advancement and the Web: Thriving in a New World" and "Transforming Your Web Site into a Collaboration Marketing Tool," (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including "Marketing on the Web: Blending the New and the Newer." (CASE Books 1999).
Bob chaired the American Marketing Association's Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates; before that, he held college and university leadership positions in marketing and enrollment for more than 25 years.
Bob earned his bachelor's degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.
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